Wednesday, January 25, 2012

And who is gonna play'em

What's about to be played

File under: KCAGTWH

It's not every day that an agency's work gets the attention of both the Vatican and the White House.

But it happened to 72andSunny in November, when client Benetton unveiled its arresting "Unhate" campaign featuring images of world leaders known for their tense relationships smooching passionately. Among them was Pope Benedict kissing a Muslim cleric and President Barack Obama locking lips with Venezula's Hugo Chavez.
As intended, the ads sparked debate, even outrage, among world leaders in Washington and Rome. They also reversed a trend of dwindling relevance for Benetton, which has built its brand on espousing ideals like peace and tolerance, and got people talking about the Italian retailer again.

"The most valuable thing you can do in marketing is get your clients and brands into a cultural conversation," said Matt Jarvis, partner and chief strategy officer at Los Angeles-based 72andSunny. "We're not the only people doing it, but I think we're particularly good at it."

Read more.

Great work Pony!

Friday, January 13, 2012

Joint Venture

Looks like we may have a partner to cross promote the Weedador with , not sure how to tie in

Wednesday, January 11, 2012

Hometown Hero

Meanwhile down the beach, local logger extraordinaire and benevolent alpha dog of the South Bay charges on his home made death log.

Tuesday, January 10, 2012

Confirmation of logging

As is being widely reported in the surf media, there have been some huge epic waves. Mavs has been going off, Slater has dominated Rincon (Cali), and not as widely reports teams of Maloguas have been logging the shit out of Porto, Huntington, PV, Laguna, and Ventura. Finally....some f&@"ing surf!

Monday, January 09, 2012

Almost Rideable

Logger and Shaper Eyeing the First Edition Malogua
a clean deck
Team Lam

Future Friendmaker in need of sanding

Reversal of Roles.  Normally Dennis drops in and rides out front. 

Sunday, January 01, 2012

Harkness on the Edge of Town

Remember passing through the Van Wickle Gates?
Time may pass, but things remain the same.