A Good Cobber

Is there a missing cobb who charges giant waves?

Stuffed

When I was pushing him into knee high waves at Sano I never thought this would happen. Ah, the joys of fatherhood. 

Feels like Summer

A nice early long period south swell has blessed the California coast, which combined with mid-60's water temps and high 80's air temp and all day glassy conditions, made for an epic weekend of surfing conditions... and it ain't over. Heading north for Ghana and then Dume to round it out.

Looking down the barrel... son of a gun, son of a bitch...

Some new photos just came in from our trip to Ghana del Sur

And the sequence you've been waiting for....

Ghana del Sur

The team rider, alternate team rider and team riders in training had a successful mission south and found waves at the Ghana del Sur. We also went a little deeper into the land of Gil and found some excellent off the beat path tacos, ceviche and moonshine mezcal. There was swell, stoke and some secretive strength. Needless to say the Maloguas and Dr. Extremo were missed! 

NextGen Team Rider

It should be noted that this shredder and his brother were stoked to log in Ghana.

rico's surfographic

Here's an infographic summarizing my surfing in 2012. My goal was to surf 100 times during the year so I give myself a B-. I am going to have to work a little harder at it in 2013. ~rico

Next Level

next level charging on a day suitable for cobbs.  carson.  tres palmas. valentine's day

File under: KCAGTWH

It's not every day that an agency's work gets the attention of both the Vatican and the White House.

But it happened to 72andSunny in November, when client Benetton unveiled its arresting "Unhate" campaign featuring images of world leaders known for their tense relationships smooching passionately. Among them was Pope Benedict kissing a Muslim cleric and President Barack Obama locking lips with Venezula's Hugo Chavez.
As intended, the ads sparked debate, even outrage, among world leaders in Washington and Rome. They also reversed a trend of dwindling relevance for Benetton, which has built its brand on espousing ideals like peace and tolerance, and got people talking about the Italian retailer again.

"The most valuable thing you can do in marketing is get your clients and brands into a cultural conversation," said Matt Jarvis, partner and chief strategy officer at Los Angeles-based 72andSunny. "We're not the only people doing it, but I think we're particularly good at it."

Read more.

Great work Pony!

He's back....

What are you bombing?

After a great 2 hour session of some real bombs (note: the big set waves here usually break inside that outer reef that this wave is breaking over) I got caught inside the bay and when attempting to duck dive a close out my board was ripped from my hands & my leash snapped. After getting sucked south and out again by a rip and after a 10 wave set, I finally swam in to find my board broken into a dozen pieces. The inside waves breaking against the rocks were so vicious I couldn't even recover the broken pieces. RIP 5'8" Pod.

The Other Yule

A Log Alert has gone into effect for Latitude: 18° 21' N Longitude: 67° 16.21' W


The 10'6" was waxed, finned and surfed for the first time. The second session, during the evening glass-off, provided a glimpse into the board's potential.

Tan Bald Guy Talks to Pale Guy with Great Hair

If you have a minute this interview is worth listening to. I was surprised to here Slater on the Dan Patrick show, but the interview is great. Pay close attention to when he starts discussing some small waves that he was surfing a few days before the interview.

Say Wha?

Some ridiculous board riding from one of the masters of glide. The video title is a bit mysterious as even a French surf check would be unlikely to cover the distance from Lafiténia to J Bay. Then again...

The Original Cabron

The Original Cabron, pre-jo, doing some old school charging on PR's north shore back in the day.

2010 - A Tres Odyssey

New Year's Day - 2010
where were you?

Equipment: 9'8" Harbour Sol
Surf: Overhead.
Weather: Sunny & high 80's Light off-shore breeze.
Water Temp: 81 degrees
Stoke - Schedule 4²

No Leash, No Olive

Uncle Dennis, showing us how it's done proper. No leash. No olives.
Charging, of course, on his own handshape in Rincón, PR.